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bet365 back Froch vs. Groves - 22/11/2013

Online betting giants sponsor Brit World title grudge match

bet365 today announced they are the official title sponsor of Carl Froch’s WBA and IBF World Super Middleweight title defence against George Groves at the Phones 4u Arena in Manchester on Saturday night, live on Sky Sports Box Office.

The partnership between bet365 and Matchroom is the betting companies first foray into British Boxing on the eve of the biggest fight of the year. The much anticipated match up give bet365 the opportunity to go one better than ringside and put them right at the heart of some of the best boxing action punters will see on TV. The partnership was developed by Sports Marketing experts SportQuake.

Denise Coates CBE, Joint Chief Executive, bet365 said: “This promises to be an exciting fight between two of Britain’s best boxers and bet365 are delighted to be associated with the event”.

Promoter Eddie Hearn said: “This is one of the biggest domestic fights of all time and we are delighted to welcome bet365 on board. Opinions are divided on the outcome of the fight but whoever you are backing, you know where to place your bets!”

Froch's defence against Groves leads a great line-up of action in Manchester on Saturday night.

Scott Quigg defends his WBA Super Bantamweight title against Diego Silva and his gym-mate and resurgent Lightweight star Anthony Crolla defends his WBO Inter-Continental Lightweight title against Stephen Foster Jr. on a busy night for trainer Joe Gallagher, who also has Super Featherweight star Stephen Smith tackling Sergio Manuel Medina for the WBC Silver International title and unbeaten Lightweight talent Scotty Cardle on the bill.

Rocky Fielding defends his Commonwealth Super Middleweight title against Luke Blackledge while Middleweight star Andy Lee grabs a late spot on the bill.

Former IBF World Bantamweight champion Jamie McDonnell fights in an eight round bout, Olympic Gold medal hero Luke Campbell MBE tackles his fourth pro contest, while unbeaten Super Flyweight Kal Yafai continues his comeback from injury.

bet365 is one of the world’s largest online gambling groups with over 10 million customers worldwide. bet365 offers a Sports Betting experience that’s unrivalled. The Group employs over 2,000 people and is one of the UK’s largest private companies.